What is Sales Machine and how to make a Sales Funnel

 When it comes to setting up your sales funnel, there are several important elements to consider. If you don’t have the foundation of an effective sales funnel in place, you’ll find that your marketing and sales efforts will be less successful than they could be. To ensure that you have a solid foundation in place, follow these four tips on how to set up a sales funnel correctly. Doing so will maximize your potential for success when it comes to making sales and growing your business.  Click here or on the image to learn more

  

The success of your sales funnel is entirely dependent on how long it is. It may seem obvious, but there’s actually a lot of science that went into figuring out what length is best. Sales professionals have been monitoring conversion rates for years and found that after 3-5 touches (or interactions), people will buy from you on their own without much intervention from you. The formula for ideal lead time goes something like: T(number of touches) = L(number of leads) x C(conversion rate). So in other words, if you have 100 leads and your conversion rate is 5%, then it will take about 4 steps (interactions) to convert them into paying customers. If your conversion rate is 20%, then 3 steps should do it! click here or on the image to learn more

While there’s no correct number of emails for your sales funnel, there is an optimal one. A well-designed marketing strategy will consist of at least three touchpoints (emails, phone calls, webinars) before any sort of conversion or sale is made. If you don’t have enough content for three emails and you only send one email in your sales funnel, that probably won’t work very well. But if you have more than three content pieces in your email chain and it isn’t working, perhaps something needs to be taken out instead of added in. It all depends on what your goals are with each particular campaign. click here or on the image to learn more

Make something for people in exchange for their email address. This can be as simple as an ebook with your top ten tips, or it could be something more complex, like a webinar recording where you teach people how to tie knots. Either way, make sure that once they opt-in, you follow through and deliver on what you promised. This creates trust and encourages people to continue engaging with your brand.