Want to know how to rank your website in Google? If you do, you’re not alone — almost every business owner wants their website to show up on the first page of search results when people look for information relevant to their industry or niche. The good news is that there are several ways you can make this happen, including social media marketing, link building, keyword research and more. This article will take you through each of these options in detail so that you can find the best method of ranking your website in Google!
Use Good Keywords
You’ll have a much easier time ranking if you know what your customers are searching for. This can help you write better titles and meta descriptions (more on that below). But, it also helps you set up keyword research tools like Moz Keyword Explorer and Google’s Keyword Planner. You should aim to include high-volume, low-competition keywords in your post title, subheadings, image file names, and URL as well.
Spend Time on User Experience
The single most important factor for any website—no matter what it’s selling or where it’s hosted—is user experience. It takes more than pretty code, nice design, and a functional call-to-action button to get results. If you really want your company’s website to rank highly on search engines like Google, you have to think about how people actually use websites. These days, users expect more from a site than ever before. They want what they need when they need it and sites that deliver those kinds of experiences tend to convert visitors into buyers and generate repeat traffic from them over time.
Use Meta Titles and Descriptions
While we’re not going to dive into everything that goes into SEO, there are a few very important concepts you should understand. Meta titles and descriptions are two of them. A page’s title is found at its very top—you can usually see it without even scrolling down your browser. Its description, on the other hand, is visible just below it. These two components describe what a page is about and add more info for search engines than simply using keywords does alone. The goal here is for both components (the title and description) to be as informative as possible; that means you have to think like a reader, not an advertiser. More information about meta titles and descriptions here .
Include Video
Focusing on local SEO is a great way to rank your website for local searches. According to Search Engine Journal, most people look for nearby services and products through their smartphones, so you’ll want to set up mobile-friendly pages with relevant content. For example, if you own a restaurant and want people looking for nearby places to eat, add a page with information on hours, prices and a menu. Adding information about your location — such as what city or town you’re in — is also important. Then add links from social media profiles like Twitter and Facebook that link back to these pages. The more you get yourself out there locally, the more likely people will be able to find you!
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